As a practicing physician specializing in neurology, immunology, and holistic medicine, Prof. Dr. med. Urs Pohlman, the founder and developer of Anane premium natural Skincare, advocates for an integrative healing approach. He emphasizes the importance of the skin in this method, as it uniquely reveals energetic imbalances, nutritional deficiencies, and hidden illnesses.
Dr. Pohlman has observed a rise in skin issues that traditional clinical diagnoses do not address. There is an increasing prevalence of weakened immune systems, bacterial, and fungal infections. Often, these conditions are side effects of using inappropriate cosmetics, which can disturb the skin's balance and cause irritation.
In contrast to conventional cosmetics, the medical perspective on aging involves understanding the balance between daily energy expenditure and the rest required for rejuvenation. "Anti-aging" is about enhancing the body's natural regenerative abilities to ensure optimal functioning.
Through years of patient interaction and extensive research at the University Hospital Basel and Duke University Medical Center, Dr. Pohlman acquired interdisciplinary knowledge about the body's complex regeneration processes. He utilized this expertise to create highly effective formulations.
His company, ananné, is dedicated to the responsible use of resources, ethical treatment of employees, and fair trade practices. Dr. Pohlman and his team are committed to making a positive impact on the world.
"We strive to optimize our processes," he explains. "Whether it’s through energy-efficient practices, recyclable packaging, or sourcing fair trade products, we aim to reduce our ecological footprint and conserve energy for everyone involved. I find joy in problem-solving as both a doctor and entrepreneur."
It was another challenge to myself, and I love challenges. I saw on which the hero's clothes looked like a background. And then the idea came to sew clothes from the same material as the background.
I have a favorite team, to which I voiced this idea and everyone was delighted. We chose a fabric with a stylist, she also sewed everything that was needed. And just then the photographers' friends asked me to show them new lighting schemes during the shooting, to hold a small master class. It was a great coincidence. I like to find picturesqueness in any kind of filming. In my opinion, painting and photography are very connected and there are many archetypes of pictorial images in our heads. Therefore, the search for these picturesque coincidences of light, lines, plastics is one of my favorite activities on shooting).
Story behind the shots:
Lately I’ve been shooting a lot of film with the amazing Mamiya RZ67 and have been very inspired by all the things you can do while in the development process, like only develop parts of the negatives, scratching it, double exposures etc. It’s almost like going back to the basics in a way. A perfect example and master of this is Man Ray. I’m so fascinated that photographers like him came up with ideas like this and had the knowledge how to do it – 80 years ago! This is a lot of decades before Photoshop came along…
I’ve tried to take this to the digital format as well as you can see in the images, inverting the colors in some parts of the images. Even though I like the effect I thought the images looked a little flat and boring so I added the flowers in various places to get a little more life to it.
I’m in a period now where I find experementing is more giving to me than rather making a plain fashion/beauty image, which can be beautiful too of course, but for me right now, more is more – for better or for worse.
The Clothes are made by the photographer. Vivid, hypersaturated colours of clothing were intended to emphasize artificiality, unnaturality of plastic. Depicting the model and her poses, were purposefully done in high-fashion, haute couture way.
About my motivation to do the photoshoot:
Human is the only specie, that destroy himself and his surrounding in a bigger picture, and at the same time is being sure, that he is going perfectly right way and still rising, and gaining the power. On earth this doesn't work that way. How narrow minded he is. Egocentric idiot - yes, that's us, humans. Human evoked a toxic Plastic Demon, who now is present in the majority of all the industries, houses, landscapes.
On the good old Earth, everything used to go in cycles, each components of nature complemented each other. There was no more of any substance, than the amount, that could be used, assimilated and digested by the coil.
From 1950 to 2015, we produced 450 milion tons of plastic. Since 1950 the amount have grown unimaginably, because as You know, it rised from zero (because there was no plastic before the 50s) to so freaking much, that it cannot be hidden or reduced! It literally pours on the earth, into the waters, on poor living beings, causing many of them to die. Causing our water and vegetables poisoned. Many species are in danger, even in the oceans, which seemed to be soooo big, that they could handle a pile of trash. It appears they cannot.
Did You know (oh yeah), that when You put a plastic bag on Your head, You will suffocate? Did You also noticed, that when You wear polymer fibers, like poliester, acrylic etc. You sweat a lot more, and that is because Your skin doesnt breath and also suffocates? What do You think happen, when these plastics go into the ocean, forest, soil? What do You think happens to the animals, creatures, plants? Yeah, You are right, they suffocate. Us, Humans are the reason, why The Plastic Demon is killing the earth.
What will we do next? When earth is totally dead, will we go and take adventage of another planet? Probably yes. Use it and abuse it? It's a perfect description of The Human style of behaviour.
Do You want to be a part of it? Do You identify with that label of a human? The ultimate destroyer with a short, closed mind? Thinking only about himself?
Are You proud of us? I hope You are ashamed reading this, but constructively.
Maybe consider what can You actually do, to improve that situation just a little bit? If everybody would start to do just a little, then looking at the majority it would be a nice amount of effort. And a step forward, to solving the situation just a little.
Maybe try to buy less in plastic containers? Maybe write an email to a company which produces products that You like, to make them think about switching into paper or glass packaging? If more people would write to that company, the impact is bigger, and the company also will see what values matter to the customers, who bring them money. Customer buys a certain values with the products. So, there is a chance that the company will change the vision it presents to it customers, and create more mindful, plastics products and packagings.
Maybe You could also be more mindful when buying house items? Maybe try to buy food in bulk, bring Your own containers to the shop, and also at the same time educate others?
Maybe consider starting to buy ONLY second-hand clothes, tools, supplies?
Maybe think about what happens with the stuff, that You throw away? Maybe it is just damn stupid to buy something, and to throw it away after one or two uses? Maybe it's better to borrow this from somebody who already has it? You would save lots of money if You would start thinking that way on a regular basis.
Every action matters!
